I see what your saying but really everything is personal opinion at this point in the game. Regardless of who started it there are many game players today and in turn suits many different people for different reasons. Im not going to buy a phone based on the past or because motorola was once the best company. The fact is the game changes so much that there is no 1 best company they all do this very well. For me the moto blur is the worst UI ever, its obnoxious, slow and down right ugly. I prefer HTC sense, obviously and for me it works the best and i think htc makes better quality phones. Again its all personal preference and then again there are those that say LG is the best and i will admit their new phone is looking to be a great contender. And as far scores go htc is pushing the best at this point.