Very true. When VZW ended the eligible subsidy, they basically raised the price on unlimited users $10+ per month. For people who don't use much data, like me and you, we are actually overpaying. So in reality there's not a huge incentive for VZW to kill unlimited when the remaining unlimiteds are small and probably 80% of them are very average data users overpaying for "piece of mind". Now if they continue to entice people like you off unlimited, to the point where there are only a few hundred thousand unlimiteds left (a.k.a. "the data hogs")...THEN they might cut bait. However, in reality 200k "data hogs" would have to average over 100gigs/mo to make an appreciable dent in capacity, and that's ignoring how quickly bandwidth is expanding. And 200k "data hogs" is probably an EXTREMELY generous number, in terms of how many people routinely go over 20gigs/mo.