Looking at reviews from old phones I cant help but notice how we may have become critical of something minor. And I must admit I too have complained about the AT&T/Verizon branding of my nexus phones in the past. But looking at the G1, the first android phone, we see branding. And when I look at the nexus I remember the nexus one being an experimental device that the reason it did not have any branding was mainly because Google could not get carriers to take a risk on it. It worked on T-mobile because at the time T-mobile bands were the bands unlocked phones could work on. So are we holding the carrier feet to the fire over something that frankly was more to do with Google selling a phone carriers did not want to risk selling versus branding not being stamped on the phone for "pure google" reasons? I cant help but wonder if multiple carriers got behind the nexus one would we still see nexus phones as we see them today? edit: I stand corrected looks like you could buy the nexus one through T-mobile on contract at a subsidized price or pay full price for off contract.