Well by "think" I didn't mean they think it is and it really isn't. I meant they think it is, because it is. People don't think something is good because of specs (except the people here). For the 20th time, if that was the case iPhone would be a forgotten and distant memory right now, because it cannot match up to the specs of the phones that are coming out now. So that leaves two scenarios: 1) They are just blindly falling for advertising and have no clue how inferior and poor quality their device is (you know, the Apple sheep), or 2) they actually are purchasing a device that is a high quality, well performing reliable device which they enjoy. I have no doubt that there are apple apologists who will just blindly buy everything Apple puts out and proclaim it as best, but the problem is its the exact same thing with Android users. You don't think there are android users who just buy android because "Steve Jobs is a douchebag!" or "I hate Apple, enjoy your walled garden"? They don't consider the other side at all either. The same scenario exists on both sides, in the exact same way, so that's why I don't get how people are just equating iPhone sales as advertising and sheep mentality when the same thing can be said for Android. It simply doesn't make sense. Benchmarks don't matter but specs do? Sales don't matter but marketshare does? It just comes across as "it counts if it helps my cause". In order for what you are saying to make sense, all android users would have to be well versed in specs, research their product before buying it, know exactly how the iPhone performs, and then make an educated decision to buy Android. Do you truly believe that's the case for even 10% of Android purchases? If you do, why wouldn't that be the case for Apple purchases? The problem is when you say these things about Apple users, you're inadvertently saying the exact same thing about Android users. What sets Android users apart as smart consumers? It's a simple question, but the only answer that you could give would be false: That they're somehow smarter then everyone else. There is plenty of advertising for Android, Android is hugely successful, and everyone who's in the market for a smartphone has heard of Android by this point. However, what you're saying is when they buy Apple, its cuz they "think" its a good device, and when they buy Android it "is" a good device. In the same breath you'll downplay benchmark results, but point to literal specs as some sort of trump card. Benchmarks don't reflect real world scenarios, literal specs do? Do you see what I'm saying? Specs don't make automatically make a device better or best. Remember, Android has the marketshare lead. Not Apple. So more people own Android phones, then they own iPhones. At what point do Android users become sheep? The Android users downplay the benchmarks that show that iPhone outperforms other phones, but then get all excited about kevlar in the RAZR? Isn't that odd? Both sides do the exact same thing.