I own a Prime and my friend owns a iPad3. Both are amazing. Their are things I can do on my Prime that can't be done on an iPad very easily though. Examples are: quick file swapping, hdmi out to a tv or monitor (need to buy a $30 attachment with iOS), sharing content through facebook or any other social service other than twitter, connect game controllers via bluetooth and play emulators, buy an app once for all android devices, edit photos from a digital camera (need another special attachment for SD cards). Their are many more but you get the point. The iPad is really designed for web browsing, media viewing and gaming. The Prime does all of these very well but the maybe not with as much polish as the iPad. But given the limitations of Apple and the extra cost of the device, I would say the Prime or even the Infinity that's coming out soon is the better choice. One other thing, being an android device also allows you to customize your tablet to the way you like it, even without root. One of nicest thing about owning a Prime or any android device is knowing that its one of a kind, that my device looks nothing like the guys next to me. All iOS devices look the same (except for the wallpaper which is covered by app icons), the only thing an iPad user can do is make folders.