OnePlus is a great example of a company with fantastic marketing but poor final execution. From the get-go, they did a magnificent job at getting the Android community excited about their product. Despite this, when it finally came down to shipping an acceptable product which would live up to those expectations, they have failed on several fronts.
First, they couldn't ship nearly enough devices to meet demand. Then, some customers received an incomplete product which included phones without chargers, plain brown boxes, and even one empty box. Finally, there have been widespread design flaws with the final product, including a rash of bad displays known as the "yellow band issue."
It looks like things are getting worse for the company as we have reports of PayPal freezing funds to help unhappy customers get a refund. There are hundreds of customers asking for refunds, but when a merchant like PayPal actually starts telling customers that they are putting a freeze on the funds on behalf of the customer, then you know things are bad for OnePlus. The company's motto is "never settle," which is all well and good, but is sad when their own customers have to adopt that policy regarding their products.
Could this be the beginning of the end for the now crumbling company?
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