Essential just can't seem to get things right. They announced what seemed to be another me to flagship device which ended up actually getting quite a bit of hype thanks to the company's CEO being none other than Andy Rubin the co-founder of the Android Operating System. His new device was one of the first to feature the now very popular minimized bezel display. It would also offer a sort of modularity feature with various accessories. Folks were allowed to register to pre-order the device. Later those who registered were able to pre-order and it was promised the devices would ship soon. Shipment for devices was delayed, and every subsequent deadline to ship was missed. In the meantime many other high end devices have been announced, and most of those who pre-ordered the Essential don't have the phone in hand. To make things worse some users were denied the ability to even cancel their order. The only option for them so far seems to be to have Essential charge their card, ship the phone, and deny shipment for a refund. As if all of this were not enough earlier today an email from "Essential's" email handle was sent to those who pre-ordered asking for further identification including alternate email, phone number, and a copy of a photo ID. This almost seemed like a phishing scam. This whole fiasco resulted in personal information from 70 customers being shared with a small group of other customers. Essential CEO Andry Rubin has already responded to the blunder. He had this to say: This is a brand new company. Of course there will be growing pains. Is this acceptable? Are you so interested in the Essential phone that you would be willing to overlook all these mishaps? Let us know your thoughts below.