HTC's Major Announcement: HTC Partners with 'Beats by Dre' for Integrated Devices

[dgstorm]

[video=youtube;z5uqvcrmJCQ]http://www.youtube.com/watch?v=z5uqvcrmJCQ&feature=player_detailpage]HTC and Beats by Dr. Dre - YouTube[/video]

It turns out that Malvado's story yesterday giving us a "heads up" on the "major" HTC announcement was absolutely correct. Yesterday, we were teased that HTC would make a "major announcement" today. The official announcement has been made and it turned out to be a partnership with "Beats by Dre". If you are unfamiliar, Beats by Dre (a.k.a Beats Electronics) is a music production company that also sells audio accessories like headphones. It was started by famed rapper Dr. Dre. In the music industry, it is a well recognized brand, and the partnership means that HTC will actually be coming out with Beats by Dre branded integrated Android devices and accessories. Above is an official video for the announcement, and below is the full press release.

HTC AND BEATS BY DR. DRE SET TO INTRODUCE NEW ERA IN MOBILE AUDIO

Strategic HTC investment to result in Beats integrated HTC phones this Fall

Taoyuan, Taiwan & Santa Monica, CA – August 11, 2011 – HTC Corporation, a global designer of mobile devices, today announced a strategic partnership and investment with Beats™ Electronics LLC, the company redefining the audio market with its iconic Beats by Dr. Dre™ audio experience. The two fast-growing brands will focus on bringing high performance sound to HTC phones.

“The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future,” said Jimmy Iovine, Chairman of Beats by Dr. Dre and Chairman and CEO of Interscope Geffen A&M Records which is a division of Universal Music Group and a stakeholder in Beats. “For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution; and reengineer how sound is delivered so that the consumer feels the music the way that the artist intended.”

HTC® and Beats™ have been working together to create superior mobile audio experiences for consumers, which will result in a line of HTC devices integrated with Beats sound innovations, available this fall.

“Beats has found a unique way to harness popular culture in a manner that is unlike any other brand today,” said Peter Chou, CEO of HTC Corporation. “It’s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer’s mobile experience and audio is a critical part of that experience.”

HTC is known for unifying content, services and devices into unique mobile experiences. And Beats is known for its unique consumer brand appeal and ability to reproduce the full spectrum of sound captured in professional recording studios, allowing consumers to hear music the way the artist intended. Bringing these two great brands together will create superior mobile music and sound experiences, while accelerating HTC’s entry into the youth and accessories markets globally.

Beats Electronics will continue to operate autonomously with Iovine as Chairman and Luke Wood as President & COO with its current business partnerships that include Monster Cable Products Inc., Hewlett-Packard and Chrysler Group LLC. Iovine will also continue serving as Chairman of Interscope Geffen A&M Records.

“Our customers have clearly responded to Beats and HTC, and Best Buy is proud to feature their products in our stores,” said Brian J. Dunn, CEO, Best Buy. “We are committed to offering innovative and entertaining technologies that help consumers enhance their lives. Our customers expect that from us. The unique HTC Sense experience and the great sound of Beats provide prime examples of that focus.”

About Beats Electronics LLC
Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. For more information, please visithttp://beatsbydre.com.

About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative devices that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit HTC - Mobile Phones, Smartphones, Cell Phones, PDAs.

 

[nikecar]

kinda hillarious that they used a track that wasn't from Dre.

 

[cirtbrethren]

Yawn......

 

[Zues532]

That's a shame.

 

[GrillMouster]

...It was started by Black Eyed Peas member, Dr. Dre. ...

Since when is Dr. Dre a member of the Black Eyed Peas?

 

[dgstorm]

...It was started by Black Eyed Peas member, Dr. Dre. ...

Since when is Dr. Dre a member of the Black Eyed Peas?

Yep... I didn't catch that. The source I got this from was a bit vague and made it seem like he was from that group, which seemed off to me, but I wasn't sure... fixed now. Thanks for the heads up.

 

[JayR_]

this is a major announcement? wow...lame...

 

[nikecar]

...It was started by Black Eyed Peas member, Dr. Dre. ...

Since when is Dr. Dre a member of the Black Eyed Peas?

Fergie in drag

Sent from my ADR6350 using DroidForums

 

[Malvado]

kinda hillarious that they used a track that wasn't from Dre.

They've (BEATS) been using this song to let the potential buyers feel the hit of the bass on the headphones.

 

[jroc]

HTC and Beats by Dr. Dre - YouTube

It turns out that Malvado's story yesterday giving us a "heads up" on the "major" HTC announcement was absolutely correct. Yesterday, we were teased that HTC would make a "major announcement" today. The official announcement has been made and it turned out to be a partnership with "Beats by Dre". If you are unfamiliar, Beats by Dre (a.k.a Beats Electronics) is a music production company that also sells audio accessories like headphones. It was started by famed wrapper Dr. Dre. In the music industry, it is a well recognized brand, and the partnership means that HTC will actually be coming out with Beats by Dre branded integrated Android devices and accessories.

Sorry...but this made my day...LOL!!!

I dont know tho....back before NWA...back before World Class Wrecking Crew...there is a pic of Dre floating around with some...questionable clothes on. Wrapper might be the right word..

 

[nikecar]

kinda hillarious that they used a track that wasn't from Dre.

They've (BEATS) been using this song to let the potential buyers feel the hit of the bass on the headphones.

Thanks for the obvious.

The point was that of all the songs they've could have used from Dre, they went outside to get another song.You'd think they'd use one of his, or something he created, instead of the BEP

 

[riko540]

Sooo.....they are just making headphones and speakers for HTC phones?

 

[cupfulloflol]

I wonder if HTC phones are going to go up in price now because of this. Beats products, while they may be nice, tend to be a little on the expensive side. I guess it could be that they are a Monster Cable product, which also tend to be quite expensive.

 

[Malvado]

I wonder if HTC phones are going to go up in price now because of this. Beats products, while they may be nice, tend to be a little on the expensive side. I guess it could be that they are a Monster Cable product, which also tend to be quite expensive.

I doubt it. That would cause them to lose some business I'm sure.

Sent from my DROID 3 directly to YOU!

 

[brad92]

I am glad that a manufacturer is finally paying attention to sound quality. While BEATS isn't the best thing out there IMO, its still a good thing for HTC.

CM74DX