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Google Plans to Shutter GoogleTV and Transform it into AndroidTV

Discussion in 'Android News' started by dgstorm, Oct 11, 2013.

  1. dgstorm
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    dgstorm Editor in Chief Staff Member Premium Member

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    According to a new report from late last night, sources from an undisclosed electronics manufacturer shared that Google is planning to close down GoogleTV. However, they aren't killing it, rather, they plan to merge it with Android and rebrand it as AndroidTV. The intel even points out the process has already begun. Several of Google's channel partners on GoogleTV have recently released devices which are technically GoogleTV devices, but they are not calling them GoogleTV.

    One example is Sony's newest BraviaTV device. Jamie Marsh, TV marketing manager for Sony Electronics, said the BraviaTV “brings the full power of Google services to your TV.” That's not all. Here's a quote with more of the details,

    What's really exciting about this change isn't just in the branding. According to the intel, Google plans to actually merge the GoogleTV team with the Android team to not only solidify the branding, but also to help evolve GoogleTV up to the newest standards of Android. Right now, GoogleTV users have basically been stuck with Honeycomb, which is several generations and several years behind all the other Android devices in the world. There is further confirmation of this from LG who have indicated they will soon be upgrading their current GoogleTV devices to Android 4.3/Jelly Bean very soon. Additionally, Google themselves recently shared they plan to make it much easier for GoogleTV developers to upgrade their products to the upcoming Android 4.4 KitKat once it becomes available.

    Finally, as an interesting bit of trivia. Supposedly, the primary reason Google renewed its focus on improving GoogleTV instead of letting it languish was because of the amazing and surprising success of the Google Chromecast. It helped them realize there is still a huge untapped market out there for the right product. Overall, if this info turns out to be accurate, this is welcome news indeed!

    Source: GigaOM
  2. pri0rity
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    pri0rity New Member

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    I think the refocus on creating a "smart TV" is a good move for Google. I believe revamping the platforms to play well with the Android platform community could broaden the scope for third-party developers and innovation alike.

    However, I don't believe the term "Android" has enough significant value to hold its own yet with consumers to rebrand the image as AndroidTV. The Android OS community is growing and people see it as a strong competitor within the mobile community, but I'm not sure if people are truly associating the device with the operating system behind it or the phone itself (i.e. iPhone etc. vs. Samsung etc. vs. Nokia etc. compared to iOS vs. Android vs. Windows).
  3. NeoPhoenixTE
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    NeoPhoenixTE New Member

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    This could be welcome news for cord-cutters as well. Honestly been wanting to dump the cable bill for awhile, but there's just some shows Netflix and the like just will not get. It's irritating.

    I might give AndroidTV a second look after this whole thing is said and done.
  4. johnomaz
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    johnomaz Well-Known Member

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    I am 100% ready to cut the bills to cable except for one hangup, hockey. I won't get one game even if I subscribe to NHL Gamecenter Live because I'm too close to my team. I need Comcast Sportsnet CA to see it and that in itself is why I keep cable around. Every game on Reddit, there are live streams but they are such poor stream quality and the occassional good quality stream cuts out too much.