AT&T's Activation/Upgrade Fee Was Just Raised from $36 to $40 Effective Yesterday

Discussion in 'Android News' started by dgstorm, Jun 9, 2014.

  1. dgstorm

    dgstorm Editor in Chief Staff Member Premium Member

    Joined:
    Dec 30, 2010
    Messages:
    10,248
    Likes Received:
    3,536
    Trophy Points:
    823
    Location:
    Austin, TX
    Ratings:
    +3,765
    [​IMG]

    Raising prices is pretty much expected nowadays, but some companies do it an alarming rate. The latest example of this is from AT&T. As of yesterday (June 8th, 2014), AT&T raised their activation/upgrade fee from $36 to $40. It's not a big bump, but when you factor that activation fee in to a large customer base, the extra profit generated will be in the tens of millions.

    Of course, there's nothing wrong with a company wanting to earn more profit and offset inflation, but sometimes it might be worth wondering if the cost increases are outpacing inflation an simply making it worse. Obviously, most of our members here on DroidForums are on Verizon, but we know there are quite a few of you who have switched to other carriers too. Sound off with your perspective.

    Thanks for the tip, jackiescivic!
     
  2. Jeffrey

    Jeffrey DF Administrator Staff Member Premium Member

    Joined:
    Jan 30, 2012
    Messages:
    5,625
    Likes Received:
    2,670
    Trophy Points:
    533
    Location:
    Thailand
    Ratings:
    +3,050
    Current Phone Model:
    P7000 for now..
    Considering the current US inflation rate is 2%, looks like AT&T is getting about 11%
     
    • Like Like x 1
  3. LoneWolfArcher

    LoneWolfArcher Silver Member

    Joined:
    Dec 29, 2009
    Messages:
    1,550
    Likes Received:
    337
    Trophy Points:
    128
    Ratings:
    +435
    Squeeze the onion!
     
    • Like Like x 1
  4. Narsil

    Narsil Active Member

    Joined:
    Nov 5, 2009
    Messages:
    711
    Likes Received:
    206
    Trophy Points:
    43
    Location:
    Central Florida
    Ratings:
    +234
    Huh...I guess you can squeeze blood from a turnip if you try hard enough.
     
  5. Jeffrey

    Jeffrey DF Administrator Staff Member Premium Member

    Joined:
    Jan 30, 2012
    Messages:
    5,625
    Likes Received:
    2,670
    Trophy Points:
    533
    Location:
    Thailand
    Ratings:
    +3,050
    Current Phone Model:
    P7000 for now..
    At&t knows very well that most peeps will think "it's only 4 bucks". Well 4 bucks here and there can quickly add up to a mortgage payment.
     
  6. dgstorm

    dgstorm Editor in Chief Staff Member Premium Member

    Joined:
    Dec 30, 2010
    Messages:
    10,248
    Likes Received:
    3,536
    Trophy Points:
    823
    Location:
    Austin, TX
    Ratings:
    +3,765
    AT&T currently has approximately 100 million customers. If even 10% of those upgrade per year, that amounts to $40 Million USD. That's a hefty mortgage payment, or at least a tidy profit for basically doing nothing different than what they were already doing.
     
  7. bkdodger

    bkdodger DF Super Moderator Staff Member

    Joined:
    Dec 13, 2011
    Messages:
    5,664
    Likes Received:
    2,179
    Trophy Points:
    478
    Location:
    Staten Island, New York
    Ratings:
    +2,355
    Current Phone Model:
    Nexus 6
    Thank you company discount ..waived my fees ..too much already for the rest though

    M8 tap'd
     
  8. kodiak799

    kodiak799 Gold Member

    Joined:
    Feb 20, 2010
    Messages:
    5,752
    Likes Received:
    640
    Trophy Points:
    228
    Ratings:
    +775
    This is really pretty ridiculous, especially now that activation amounts to the painstakingly difficult task of swapping a micro sim.

    The upside of buying retail (to keep unlimited) is I don't have to wait there an hour, like an idiot, waiting for a rep to set-up my phone as if I've never owned a smartphone or even a computer.
     
  9. jackiescivic

    jackiescivic Gold Member

    Joined:
    Feb 10, 2011
    Messages:
    1,439
    Likes Received:
    600
    Trophy Points:
    268
    Location:
    Muskego, WI
    Ratings:
    +661
    My thought is that they raised the fee because they want people to finance their device(s). No activation/upgrade fee when doing Next, but if you are a new line of service with them and bring your own phone you'll still have the initial activation fee.

    Sent from my XT1080 using Tapatalk
     
Search tags for this page

$40 at&t upgrade fee

,

at&t raising activation fees