Editor in Chief
- Dec 30, 2010
- Reaction score
- Austin, TX
Verizon's PR department offered up some hilarity today, but this joke requires a bit of setup. First, just a couple of days ago, T-Mobile's outspoken CEO, John Legere, kicked off a new Twitter ad campaign in the hopes of igniting a flame designed to bash Verizon. It was called #NeverSettleforVerizon, but it actually backfired in a spectacular fashion (as some of these "trash the competition" campaigns sometimes do).
Instead of garnering more support from T-Mobile fans, the ad campaign inflamed a much larger swath of Verizon fans who quickly lambasted T-Mobile's attack ads, filling up the Twitter airways with vitriol for T-Mobile's poor sportsmanship and weaker network. The ad campaign was even more of an epic failure because T-Mobile had spent nearly $200,000 USD in order to push the ad campaign to the top of the Twitter rankings.
So, that's the setup. Here's the punch-line... Verizon came out with a hilarious Twitter reply which basically trolls T-Mobile in the harshest possible way. As you can see in the image above, Verizon's response was to share a comparison metaphor in which they liken T-Mobile's network to going outside with only half an umbrella (obviously referencing the fact that Verizon's network covers much more of the nation than T-Mo does). Verizon finished it off with the statement, "Honored to provide you with the coverage you deserve. #NeverSettle for less than the best."
What else can we say here but... "sick-burn!"
Source: Twitter - Verizon