Editor in Chief
- Dec 30, 2010
- Reaction score
- Austin, TX
The above video is a new commercial from the creative minds at T-Mobile. Their newest #DefeatDuopoly ad campaign takes direct aim Verizon & AT&T. The ad campaign paints John Legere as a superhero in a faux comic book destined to take down the corruption of their villainous enemy.
The specific story of this "comic book" draws attention to T-Mobile's struggle to get enough spectrum to compete in the market. Legere wants the FCC to alter the rules of their auction this year to give other carriers besides AT&T and Verizon a fighting chance to get enough 600MHz spectrum.
The rules the FCC have used so far basically let the highest bidder buy up as much spectrum as they want. Verizon and AT&T already have quite a bit of spectrum that they don't even use, and are basically hoarding it so that their competitors like T-Mobile and Sprint don't have a chance to compete on a fair scale.
The commercial is all quite dramatic and a bit silly, but it's actually a clever way to draw folks' attention to the issue.