Verizon, Sprint & AT&T Respond to T-Mobile's New 'Un-Carrier' Attack

[dgstorm]

T-Mobile made their big "Un-Carrier" splash today at the press event. During the event they called out the outer carriers in a bold and aggressive way. They hinted that the other carriers were greedy and are taking advantage of customers with contracts and confusing pricing. Of course, each of the other carriers did respond to this tirade. They couldn't leave the verbal attack unanswered. That would be bad for PR. What's bad for PR is great entertainment for us. Here's a breakdown of responses from each of the other big three carriers; Verizon, Sprint and AT&T.

Here was Verizon's response:

“Verizon Wireless customers have for years enjoyed the ability to purchase a phone at full retail price on month to month contract. Phones on our website are offered at full retail price as well as the discounted price to give customers a choice in how they purchase their mobile devices.”

It's a bit on the defensive side, although they mostly seem indifferent. The response has a hint of passive-aggressiveness, and seems to poke subtle fun at T-Mobile's concept.

Here's Sprint's reply,

“Sprint gives its customers the best of both worlds with Truly Unlimited 4G LTE data on smartphones and the best value for customers with a savings of $110 over T-Mobile when comparing the total cost of ownership over two years for the 16 GB version of the Samsung Galaxy S III. In addition, true no-term contract options are available with Virgin Mobile, Boost Mobile and Sprint As You Go.”

This one sounds like the most well though-out response, although it was obviously crafted by a marketing master. As an editor, I must point out the first sentence is a bit of a run-on and should have been broken up into two. Despite that hiccup, the content is actually quite useful and informational.

Finally we have AT&T's clever retort,

"Whatever."

Well now... we would call this pithy, yet it completely lacks any substance, so is really just utterly useless. Apparently, AT&T is run by a bunch of pre-teen girls from "The Valley". At least it's good for an afternoon laugh.

What do you guys think? Could these companies be singing a different tune if a mass exodus of customers head over to T-Mobile in the future?

Source: AndroidHeadlines

 

[wicked]

lol @ AT&T's response. Whatever?

 

[smalltowngirl13]

I wonder how long it took AT&T to draft that response!

~taking notes~

 

[wicked]

I wonder how long it took AT&T to draft that response!

~taking notes~

Would've been cool of they responded with "WTF" instead :blink:

 

[kodiak799]

Alternatively, AT&T could have said "we paid for this with our botched merger attempt"

 

[xeene]

:laugh: @ att

 

[pc747]

Alternatively, AT&T could have said "we paid for this with our botched merger attempt"

that is true. t-mobile is getting money and spectrum thanks to that botched deal.

verizon's response well really the only thing they could say is they have the best network because they know along with every one else that they are hammering their customers. But until a valid alternative steps up people are stuck with pay 15-20 bucks left a month for the hassle of dropped calls and slow data or suck it up to get reliability.

 

[mountainbikermark]

I'd have replied on behalf of Verizon "how's that no signal working for ya?"

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[johnomaz]

This is their response now until they start losing customers and suddenly new plans start to arise.

 

[smalltowngirl13]

I'd have replied on behalf of Verizon "how's that no signal working for ya?"

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Can you hear me now?

 

[cloudman7]

I think at&t got one of those kids that they are always making fun of on their commercials to comment.

 

[94lt1]

I'd wait to judge on the signal... they have some big stuff in the works...

 

[pc747]

Can you hear me now?

"Say what, speak up...hello hello. Are you there? Hello....crap I knew I shouldn't have left Verizon"



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[kodiak799]

VZW and AT&T are just so much better service for most people, and really the only choice if you travel. And they are priced pretty much the same, so the reality is there just isn't going to ever be real competition for 60% of the market unless you break them up.

I don't think Sprint, TMo or whomever can hurt them enough to lower their prices to chase incremental market share. It's basically a duopoly.

 

[skennelly]

Spicoli must be AT&T's chief of marketing.