Google Changing Policy to Give Developers 85% of App Subscription Payments

dgstorm

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Developers for Google Play Store products are about to get a raise. Google is following Apple's lead by changing their policy on how developers are compensated on the Play Store. Apple recently announced their plan to change the structure from 70% to the developer and 30% to Apple. Instead it will be 85% to the developer and 15% to Apple. Specifically, if an app keeps a subscriber for over a year, then Apple's revenue split will be changed from 70/30 to 85/15.

Google is copying Apple's move, but is moving much faster on it. Now, Google will change the fee structure to 85/15 immediately and not after a year. Basically, devs on Android will see a revenue increase jump from 70% to 85% of the subscription price, and it will begin the moment a subscription is made. Here's a quote with a few more details,

"According to industry sources Google has actually already been testing this new split with some of its entertainment partners who sell content via Play Movies & TV. There is some uncertainty about when Google plans to roll out the new pricing plan, however my guess is that it will be soon because Apple’s new scheme is effective from June 13, 2016.

While the new pricing structure is good for big businesses, like the film studios etc, it won’t have any impact on indie developers or even on some of the big game studios. The transaction fee for in-app purchases and for the sale of apps remains the same at 70%/30%." ~ AndroidAuthority

Sound off if you are an Android developer who will be able to take advantage of this new shift.
 

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Yay Google. Kick Apple's A$$!
 
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