T-Mobile's New #DefeatDuopoly ad Campaign Turns John Legere into a Comic Book Superhero

Discussion in 'Android News' started by dgstorm, Jun 23, 2015.

  1. dgstorm

    dgstorm Editor in Chief
    Staff Member Premium Member

    Joined:
    Dec 30, 2010
    Messages:
    11,016
    Likes Received:
    3,979
    Trophy Points:
    823
    Location:
    Austin, TX
    Ratings:
    +4,254

    The above video is a new commercial from the creative minds at T-Mobile. Their newest #DefeatDuopoly ad campaign takes direct aim Verizon & AT&T. The ad campaign paints John Legere as a superhero in a faux comic book destined to take down the corruption of their villainous enemy.

    The specific story of this "comic book" draws attention to T-Mobile's struggle to get enough spectrum to compete in the market. Legere wants the FCC to alter the rules of their auction this year to give other carriers besides AT&T and Verizon a fighting chance to get enough 600MHz spectrum.

    The rules the FCC have used so far basically let the highest bidder buy up as much spectrum as they want. Verizon and AT&T already have quite a bit of spectrum that they don't even use, and are basically hoarding it so that their competitors like T-Mobile and Sprint don't have a chance to compete on a fair scale.

    The commercial is all quite dramatic and a bit silly, but it's actually a clever way to draw folks' attention to the issue.
     
    #1 dgstorm, Jun 23, 2015
    Last edited: Jun 23, 2015
    • Like Like x 3
  2. Jonny Kansas

    Jonny Kansas Administrator
    Staff Member Rescue Squad

    Joined:
    Jan 21, 2010
    Messages:
    16,546
    Likes Received:
    7,107
    Trophy Points:
    1,278
    Location:
    Michigan's Upper Peninsula
    Ratings:
    +8,455
    Current Phone Model:
    Pixel XL
    Twitter:
    jonny_ks
    That's one hell of a call-to-action. I signed up. Did you?
     
    • Agree Agree x 1
  3. dgstorm

    dgstorm Editor in Chief
    Staff Member Premium Member

    Joined:
    Dec 30, 2010
    Messages:
    11,016
    Likes Received:
    3,979
    Trophy Points:
    823
    Location:
    Austin, TX
    Ratings:
    +4,254
  4. Jonny Kansas

    Jonny Kansas Administrator
    Staff Member Rescue Squad

    Joined:
    Jan 21, 2010
    Messages:
    16,546
    Likes Received:
    7,107
    Trophy Points:
    1,278
    Location:
    Michigan's Upper Peninsula
    Ratings:
    +8,455
    Current Phone Model:
    Pixel XL
    Twitter:
    jonny_ks
    Is it sad that I want T-mo to get more spectrum in the hopes that they and/or Sprint will expand up to my area so I can see about getting on Google fi? Haha! Their coverage map is sad in my region since neither smaller carrier exists here.
     
  5. pc747

    pc747 Administrator
    Staff Member Rescue Squad

    Joined:
    Dec 23, 2009
    Messages:
    24,718
    Likes Received:
    5,637
    Trophy Points:
    1,123
    Ratings:
    +6,242

    Forget BvS I want to see the T-Mobile superhero movie.

    :D
     
    • Funny Funny x 1
Search tags for this page

t mobile superhero commercial