T-Mobile CEO Crashes AT&T Marketing Event and Gets Ejected


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Dec 30, 2010
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Austin, TX

It looks like this year's CES is getting started with a resounding bang. Just yesterday, the famed movie director Michael Bay had a melt-down at a Samsung press event and walked off stage. Now we have word of some new drama from late last night. AT&T was holding a posh press party at the Palms Hotel in which they had the musician Macklemore entertaining folks. T-Mobile's CEO John Legere is apparently/supposedly a big fan of Macklemore so he "decided" to crash AT&T's party. This was a brash and bold move from Legere, which is par for the course for this unconventional CEO.

Obviously with his tweets this made for some great press for T-Mobile. Unfortunately for AT&T, their security made the poor choice to expel Legere from the event, which only lead to even more free publicity for Legere and T-Mo. To be clear, Legere made no attempt to be sneaky or underhanded and did not try to conceal his identity. He also didn't try to make a scene or a fuss, but he was hearing his magenta T-shirt with a T-Mobile logo underneath his leather jacket. This makes AT&T's decision to boot him seem even more pathetic. Here's a quick quote with more of the details,

Legere says he wasn’t looking to make a scene, insisting he just wanted to see the party’s headline act.

“I just wanted to hear Macklemore,” Legere told Re/code.

AT&T apparently didn’t take too kindly to Legere’s presence, asking the hotel’s security to have him removed. And it’s not as if Legere was hard to spot. He was wearing his familiar magenta T-Mobile logo shirt under a leather jacket.

“All of a sudden these gigantic goons said ‘Can I talk to you over here,’” Legere said in an interview outside the Venetian hotel later on Monday, adding that he was told that if he didn’t leave immediately he would be charged with trespassing. Legere said he was also escorted from the premises.

Legere is used to pissing people off, but said he usually does so from a safe distance. He also pointed out that AT&T spent a small fortune on the party, noting he could have cut prices quite a bit with all the money AT&T spent.

An AT&T representative wouldn’t comment on the decision to remove Legere.

Some might call John Legere crazy, but still others might just say he is simply "crazy like a fox."

Source: recode.net


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Dec 23, 2009
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America's favorite wireless ceo on America's least favorite network. He is doing what he needs to do to get people talking about his company because as of right now it can not stand on its own merit. Problem is that people get excited until they pop the t-mobile sim card in their att phone only to realize it is not as good. Still I like the shake up and continuing to root for them because they are truly shaking things up at least for at&t.