Editor in Chief
- Dec 30, 2010
- Reaction score
- Austin, TX
It turns out that the market analyst reports predicting weak sales of Samsung's Galaxy S6 flagship were true. Sammy just released their second quarter financials and things aren't as rosy as they would have hoped. According to Samsung's info, their profits were down by 4% compared to this time last year, and they attribute that to lower than expected Galaxy S6 sales.
Ironically, the problem isn't what you would expect. It seems that Samsung underestimated the exceptional demand for the Galaxy S6 Edge, which ended up cannibalizing some of the momentum for the "vanilla" version of the S6. In fact, they have since adjusted their previously predicted manufacturing schedule from a 4:1 ratio of Galaxy S6 to S6 Edge units, to nearly 1:1. Basically, the problem was that they made too many regular Galaxy S6 devices, and didn't make enough Galaxy S6 Edge devices.
To be clear, this isn't news that Samsung is doing poorly. It simply means they didn't do nearly as well as they predicted. Such is the nature of the fickle consumer industry. Perhaps they should have simply released the S6 as only the Edge model to begin with? (Assuming they could produce enough of the fancy display.)
Here's our dedicated Galaxy S6 section: Samsung Galaxy S6 and S6 Edge General Discussions Android Forum at DroidForums.net