Editor in Chief
- Dec 30, 2010
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- Austin, TX
A new report from Counterpoint Research shares some interesting details about Samsung Galaxy S6 and S6 Edge sales this year. First, the good news for Sammy is that the S6 and S6 Edge together have outsold the Galaxy S5 from last year. Counterpoint’s research indicated that 6 million units (of 10 Million shipped) were sold to actual customers by the end of April. Additionally, the interest in the S6 Edge was much higher than Samsung expected.
Samsung initially assumed that the S6 would greatly outsell the S6 Edge, but it turns out the Galaxy S6 only sold “slightly” more than the S6 Edge in April. Neil Shah, Research Director with Counterpoint had this to say,
"We believe the Galaxy S6 Edge could have sold more if there weren’t supply issues, but it is on track to become more popular than the standard version as Samsung’s marketing engine kicks-in at full-speed. The curved glass is certainly going to be a challenge for production as it is the first of its kind and navigating unchartered waters, so managing the supply with shifts in demand between the two models will be the key to maintaining momentum."
Counterpoint's analysis suggests that Samsung will likely sell as many as 50 Million Galaxy S6 and S6 Edge models by the end of this year. The bad news for Samsung is that even though the Samsung Galaxy S6 and S6 Edge are a phenomenal success, they didn't really take away much from the Apple iPhone. In fact, they couldn't really come close to matching the sales of the new iPhone 6 during its initial launch.
For the most part, the Samsung Galaxy S6 and S6 Edge sales continue to cannibalize other Android phones, including their own high-end smartphones. In the long run, it looks like Samsung could have had an even greater success if they were able to predict the runaway hit that the Galaxy S6 Edge turned out to be, and prepared with ramped production.
Here's our dedicated Samsung Galaxy S6 and S6 Edge section for further discussion: Samsung Galaxy S6 and S6 Edge General Discussions Android Forum at DroidForums.net