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- Dec 30, 2010
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- Austin, TX
According to an article from the Korea Times website, Samsung is setting their own smartphone sales bar pretty darn high for this year. Shin Jong-kyun, the head of Samsung’s mobile business division, said he expects to sell 60 Million smartphones in 2011. They are basing their numbers on the incredible sales success of their Galaxy S series of Samsung smartphones, which sold more than 10 Million just since June of last year. The article also had this to say,
Samsung is currently the second largest cell phone maker in the world, behind Nokia. According to statements made at CES, Samsung further intends to take that 'number one' crown away from Nokia. Obviously if they can hit their 'projections' that will probably become a reality.Shin said Samsung will unveil a new version of the Galaxy S at February’s World Mobile Congress (WMC) in Barcelona. The handset will be powered by a dual-core processor and feature a ``super’’ active matrix organic light emitting diode (AMOLED)-plus display with enhanced density, and run on Gingerbread, the most advanced Andorid version designed for smartphones. He also said that the company will expand its Galaxy Tab lineup this year and promised to provide more detailed business plans at the WMC. The movement toward LTE networks will also expand business opportunities in handsets, telecommunications equipment and systems, Shin said.
Perhaps this might be an overly lofty goal. Yes, Samsung did an incredible job penetrating the market with the Galaxy S line of smartphones last year, and 'in a vacuum' (if there were no other factors that could hinder them), they might be able to pull it off; however, this year promises a slew of new competition from Motorola, HTC, LG and others for smartphone dominance. Even the new Verizon iPhone will slow down what Samsung is proposing. Shin did point out, "It will be important for us to establish stronger positions in regions such as Southeast Asia, China, and Central and South America instead of just relying on advanced markets," but even with this factor, in their best-case scenario it seems like 'pie in the sky' thinking. What do you guys think?
Source: Korea Times via BGR