How can they afford to do that? Its like $700-800 per upgrade after the cheap 2 yr one. It just boggles my mind that people can afford to keep upgrading every few months just for a small advance over the phone they currently have. I can't believe how often companies like Samsung and Motorola release new phones. You get a nice Galaxy s3 and your cool for a few months, but then its all about the galaxy note 2 and so on and so fourth.