Samsung's Latest Galaxy S5 Ads Poke the iPhone Directly and Lack Any Subltey

Discussion in 'Android News' started by dgstorm, Apr 25, 2014.

  1. dgstorm

    dgstorm Editor in Chief
    Staff Member Premium Member

    Joined:
    Dec 30, 2010
    Messages:
    11,016
    Likes Received:
    3,979
    Trophy Points:
    823
    Location:
    Austin, TX
    Ratings:
    +4,254

    It appears that Samsung's marketing team has become lazier. Their newest "Next Big Thing" Galaxy S5 commercial pokes directly at the iPhone in a way that lacks creativity. They do show off some of the great features which outshine the iPhone, but without any of the subtle humor that marked the previous campaign. It's a mediocre ad but it still gets the basic message across.

    What do you think?
     
  2. Sydman

    Sydman Premium Member
    Rescue Squad Premium Member

    Joined:
    Jul 18, 2010
    Messages:
    3,870
    Likes Received:
    609
    Trophy Points:
    243
    Location:
    Austin, Tx
    Ratings:
    +678
    Current Phone Model:
    Nexus 6P
    To be honest, I preferred that to other ads. Just simply stating it does something better than the iPhone, rather than poking fun at them per say.
     
  3. johnomaz

    johnomaz Silver Member

    Joined:
    Jul 12, 2010
    Messages:
    3,181
    Likes Received:
    633
    Trophy Points:
    178
    Location:
    Central Valley, California
    Ratings:
    +771
    Current Phone Model:
    Google Pixel 2XL
    I've had a heart rate app on my phone for ages. The S5 only comes with an app already installed.
     
  4. PereDroid

    PereDroid DF News Team Reporter

    Joined:
    Jan 25, 2010
    Messages:
    5,521
    Likes Received:
    3,325
    Trophy Points:
    1,563
    Location:
    Cleveland, Ohio
    Ratings:
    +3,902
    Current Phone Model:
    Moto Turbo 2
    I think you're being a bit judgmental. What... this ad isn't "cool" enough?
    "Pokes directly at the iPhone" ... It's ONE comment about the camera. I see nothing wrong with this ad.
    I love when the dude washes his screen up by running it under the sink, or the guy that drops it in the sink, and just keeps on talking...

    I like it.
     
  5. Valvoline

    Valvoline Active Member

    Joined:
    Jul 18, 2010
    Messages:
    251
    Likes Received:
    40
    Trophy Points:
    28
    Ratings:
    +54
    Yeah, I like this ad a lot. Simple, to the point, drives home a fact about camera. I never felt that poking fun at a competitors product was a good marketing strategy. Show off your own strong points.
    I do like some good old chuckle humor, but rather self deprecating than mockery. Good ad altogether
     
  6. dezymond

    dezymond Tech Support Mod
    Staff Member Premium Member

    Joined:
    Nov 11, 2009
    Messages:
    12,080
    Likes Received:
    1,508
    Trophy Points:
    573
    Location:
    Bay Area, California
    Ratings:
    +1,672
    Current Phone Model:
    Google Pixel
    I'm with Sydman. Those "poke at iPhone" commercials were entertaining, but them trying to keep it up got a bit old to me. I like this commercial far better as it shows what the phone is capable of, it's a more "honest" commercial if that makes any sense.
     
  7. Narsil

    Narsil Silver Member

    Joined:
    Nov 5, 2009
    Messages:
    790
    Likes Received:
    247
    Trophy Points:
    143
    Location:
    Central Florida
    Ratings:
    +300
    The problem with subtly poking fun of the iphone is that most Apple users aren't sophisticated, discerning, techies. They only think they are. I think you have to hit them over the head sometimes to get them to see the obvious.