HTC's New One A9 Commercial Shows Their Hypocrisy Knows No Bounds

Discussion in 'Android News' started by dgstorm, Nov 5, 2015.

  1. dgstorm

    dgstorm Editor in Chief
    Staff Member Premium Member

    Joined:
    Dec 30, 2010
    Messages:
    11,016
    Likes Received:
    3,979
    Trophy Points:
    823
    Location:
    Austin, TX
    Ratings:
    +4,254
    [​IMG]

    It's hard to dispute that HTC was up to some duplicitous chicanery when they recently launched the HTC One A9, because it looks nearly identical to the Apple iPhone 6. Sadly, they have taken their hypocrisy to an all new high. Not only are they basically copying the overall design aesthetic of Apple's iPhone, but their latest video commercial for the device blatantly copies one of Apple's old commercials from the eighties.

    The new One A9 commercial even has the audacity to blatantly use "kicking Apple" imagery, even though the commercial itself and the product it portrays are copies. What's most egregious is that the commercial admonishes us to "be Bold, Loud, Free & Brilliant," even as the content "apes" Apple's marketing tactics. The final critique of this commercial is that it barely even showcases the phone that it is trying to sell us.

    We can applaud HTC for a commercial with high production values, and even give them credit for creating something that does grab your attention, yet the blatant hypocrisy just smacks you in the face. Perhaps HTC gave up trying to be "brilliant" and just decided to troll the average consumer who are easily enamored by all things "Apple." Check out the video below and let us know what you think?
     
  2. dgstorm

    dgstorm Editor in Chief
    Staff Member Premium Member

    Joined:
    Dec 30, 2010
    Messages:
    11,016
    Likes Received:
    3,979
    Trophy Points:
    823
    Location:
    Austin, TX
    Ratings:
    +4,254
    Here's the HTC One A9 commercial followed by the old Apple commercial for comparison:





    Obviously they aren't exact duplicates, yet the similarities are undeniable and seem purposeful.
     
  3. johnomaz

    johnomaz Silver Member

    Joined:
    Jul 12, 2010
    Messages:
    3,160
    Likes Received:
    622
    Trophy Points:
    178
    Location:
    Central Valley, California
    Ratings:
    +760
    Current Phone Model:
    Google Pixel XL
    I love how the apple one breaks the sheeple mentality to only make their own branded sheeple in the process.

    Also, ya, HTC kinda took a few ideas. Even if it was unintentional, someone must have seen it when reviewing it.
     
    • Agree Agree x 1
  4. dgstorm

    dgstorm Editor in Chief
    Staff Member Premium Member

    Joined:
    Dec 30, 2010
    Messages:
    11,016
    Likes Received:
    3,979
    Trophy Points:
    823
    Location:
    Austin, TX
    Ratings:
    +4,254
    Yeah... very true. I've always thought Apple's 1984 commercial ended up being a self-fulfilling prophecy in reverse. Apple became what they wanted to smash in that commercial.
     
    • Agree Agree x 2
  5. hammerhead13

    hammerhead13 Gold Member

    Joined:
    Jan 25, 2010
    Messages:
    1,166
    Likes Received:
    473
    Trophy Points:
    238
    Location:
    Florida
    Ratings:
    +555
    Current Phone Model:
    Moto Z Force Droid
    Very True. Look how People Camp out & Line up for Apple Products on Launch. It's sad.
     
    • Agree Agree x 1
  6. liftedplane

    liftedplane Gold Member

    Joined:
    Jan 15, 2011
    Messages:
    2,168
    Likes Received:
    723
    Trophy Points:
    323
    Location:
    Washington State
    Ratings:
    +882
    I do like the music and parkour in that commercial. It's a great idea, except... it's HTC.

    better than the drivel they were releasing as commercials last year.
     
  7. cynkrzy

    cynkrzy Platinum Member

    Joined:
    Feb 16, 2011
    Messages:
    713
    Likes Received:
    562
    Trophy Points:
    433
    Location:
    SLO
    Ratings:
    +635
    Current Phone Model:
    SCHI605
    Wait a minute, I think I did the virtual equivalent of lining up and camping out for my nexus... Oh No, I'm a Sheepus!
     
    • Like Like x 1
  8. hammerhead13

    hammerhead13 Gold Member

    Joined:
    Jan 25, 2010
    Messages:
    1,166
    Likes Received:
    473
    Trophy Points:
    238
    Location:
    Florida
    Ratings:
    +555
    Current Phone Model:
    Moto Z Force Droid
    Lol. But have you done this for each Nexus release like most iPhone owners do?
     
  9. thunderbolt_nick

    thunderbolt_nick Thunderbolt Rescue Squad
    Rescue Squad

    Joined:
    Nov 22, 2011
    Messages:
    1,194
    Likes Received:
    603
    Trophy Points:
    1,268
    Location:
    Orlando, FL
    Ratings:
    +724
    Current Phone Model:
    Nexus 6P
    Twitter:
    @nickburress2k2
    Meh...and I love parkour videos. I just don't care for HTC anymore. I gave them chance after chance and it just isn't relevant for my needs.

    Sent from my Nexus 6 using Tapatalk
     
    • Agree Agree x 1
  10. liftedplane

    liftedplane Gold Member

    Joined:
    Jan 15, 2011
    Messages:
    2,168
    Likes Received:
    723
    Trophy Points:
    323
    Location:
    Washington State
    Ratings:
    +882
    NOPE pre-ordering online is not the same as waiting in-line for a device for days.
     
  11. cr6

    cr6 Super Moderator
    Staff Member

    Joined:
    Apr 1, 2011
    Messages:
    8,354
    Likes Received:
    5,877
    Trophy Points:
    1,778
    Location:
    NW Rocky Mtn region
    Ratings:
    +6,707
    Current Phone Model:
    Galaxy S7 Edge
    Twitter:
    @dronewolfmedia
    ^So true! ^

    S5 tap'n
     
  12. PereDroid

    PereDroid DF News Team Reporter

    Joined:
    Jan 25, 2010
    Messages:
    5,374
    Likes Received:
    3,218
    Trophy Points:
    1,563
    Location:
    Cleveland, Ohio
    Ratings:
    +3,782
    Current Phone Model:
    Moto Turbo 2
    I don't see anything wrong with it. Kind of fits in with the overall Google ads to "be different, not the same".
    BUT I think the overall tone is odd. It's not like Apple is at 90%. It's still pretty close to 50/50 Apple v Android last time I checked. Yea, yea, 50% of ONE manufacturer versus 50% of several, but still...far cry from being all big brothery.

    Of course, I also drive a Saab that had very similar marketing for awhile. ;)
    So maybe this type of marketing speaks to me.