How Google Play Works

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Since the inception of the Google Play the question - how does this app store operate (read: how does it rank apps) was the number one. This week we can that say that, at least partly, this question was addressed, during the last week Google’s I / O Google Play Ankit Jain did provide a great insight into how Google Play works.

Quite frankly this is the priceless information for any Android app developer. In a nutshell here is the scope of what was revealed:

  • 12% of DAU (daily active users) search for apps daily
  • 50% of DAU search for apps weekly
  • 6 million unique search phrases being searched monthly and roughly 50% of those are misspelled words!
  • An app’s title should reflect it’s purpose, be short, unique and creative.
  • The first app’s description sentence should give a clear picture of what app is about
  • Screenshots and video are the crucial ingredients to entice people to download an app
  • There are device and geo targeting in place for reviews and ratings
  • Jain highly recommends that developers with a tablet app get the “designed for tablets” designation.
  • Make sure your app’s page on Google Play are getting links with targeted keywords in its anchor text and it sounds enticing in general.
  • Don’t imitate an existing popular app’s name and again - remember about all those 50% of monthly search queries that are essentially misspelled words.
  • Keep your app package (APK) small - small apps are getting more installs.
  • Create the viral loop for your app: A. Get users to review your apps. B. Don’t get users to leave your app. This can be accomplished by adding an in-app Google+ +1 API, and in the future, Google will release an API for in-app user reviews. C. Integrate Google Play’s newly launched game services.
 
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