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Sitting back watching some tv and a Google commercial comes on. The commercial says the hot word and next thing you know not only is it playing the song that was requested but it was cranked up at the request of the commercial. Now this is not the first time I notice a commercial attempt this as pizza commercials use the Alexa hot word to achieve the same effect.
So now commercials are taking advantage of this I am now waiting for the first lawsuit when a pizza shows up to a person's door and they refuse to pay because the order was made by the commercial.
In all seriousness I can see more commercials try and take advantage of assistant devices not to make unauthorized purchases but to send people to their site.