Blackberry to give up building their own devices

Discussion in 'Android News' started by Jonny Kansas, Sep 28, 2016.

  1. Jonny Kansas

    Jonny Kansas Administrator
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    In a move that may or may not surprise you at this point in the game, Blackberry has announced that they will no longer be making their own phones. Instead, they will focus on security and software products and outsource the manufacturing of Blackberry branded devices to third-parties.

    We've already seen a product of this plan with the DTEK 50, which was basically a rebranded Alcatel Idol 4.

    If you were surprised by this news, estimates claim that Blackberry held only .1% of the market in the second quarter, selling just over 400,000 units.

    It's a bold move. While Blackberry's software has been known for years as being secure and the top choice for businesses and governments until recent years, for many, that software went hand-in-hand with their hardware.

    However, it's safe to say that this move won't count Blackberry in or out of the mobile market either way. Rather, it will shift their focus to what some would say they do best, software development. They've already made the Blackberry Hub available to all Android Marshmallow (and above) devices and are working on products for IoT (Internet of Things) devices.

    Whether we'll see an influx of people walking around with Blackberry devices remains to be seen, but it's certain that we'll still see their name in apps and software on other devices, at least in the near future.

    Source: BlackBerry says it's done designing and building its own phones

    Where do you stand with this announcement?

    Do Android users even care about Blackberry anymore? Sales figures point to "not really."

    Have you tried Blackberry Hub on your Motos, Samsungs, LGs, or others? Do you have thoughts on it?

    Hit the comments below to sound off!
     
  2. liftedplane

    liftedplane Gold Member

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    Not really surprised. Blackberry is what got me into smart phones, but they SERIOUSLY dropped the ball when hardware (CPU, GPU, RAM etc) took off and they lagged behind. Hoping they could sell devices on their name alone. That may have worked for a short time but like I've said before, once I read that android could emulate SNES NES GBA GBC etc etc I jumped ship... and I've never looked back.

    Hopefully they can do this right.
     
  3. PereDroid

    PereDroid DF News Team Reporter

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    I disagree. It wasn't hardware that killed them, it was the lousy software. The first Storm was a good device, it was just boring as .... to use, compared to Android or iOS.

    I'm surprised they even sold 400K. Who is buying these?
     
  4. Sajo

    Sajo Diamond Member

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    Blackberry Hub is available on Moto phones? What would I do with it?

    Sent from my XT1585 using Tapatalk
     
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  5. Sajo

    Sajo Diamond Member

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    I know a few government employees that use Blackberry phones, that used to be the norm. Now they are slowly switching to iPhones since they are supposed to be "more secure".

    Sent from my XT1585 using Tapatalk
     
  6. xeene

    xeene Gold Member

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    Next step is to sell their patents and software to 3rd party and shutter their doors. Sometime in 2017-2018 is my guess.
     
  7. liftedplane

    liftedplane Gold Member

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    Just goes to show what happens if you don't keep with the times.
    Part of why the software was so boring was because the hardware couldn't compete with flashy apple or Android though. I loved my storm 2, great concept... A clicky touch screen. I loved it, but the software that attempted to do cool stuff like android (a gbc emulator) or any of the games I had just couldn't play anywhere near as well.

    Sent from my XT1575 using Tapatalk
     
  8. dezymond

    dezymond Tech Support Mod
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    Not surprised that they're calling it quits in the hardware game, but I am surprised they had waited this long.
     
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