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Google has decided to team up with Trip Advisor. The new service will allow you to play curated play list corresponding to the destination they are browsing. If you try to launch a playlist from trip advisor you will be prompted to install the Google Play Music app.
In order to promote this new integration Google has decided to offer 2 free months of Play Music. The only catch is that you will need to be a new user. This offer won't be available to you if you have previously been a subscriber. This seems to be a great way for Google to drum up new business on a service that is only mildly popular.
via Google
