Unless you live under a rock, you’ve probably heard of phonebloks at this point. I formed my opinion a while back and wrote an editorial on it which my colleagues all told me was very good and insightful. To save you a little bit of time, my opinion was that the idea was good in that it would mean a phone designed specifically for everyone and it would cut down on waste. On the other hand, I, among many others found the idea to be completely blind to the real world complications of such an idea. Despite the fact that it doesn’t make any sense to me at all, Motorola announced earlier this week that they have been working on a modular phone project for over a year, called Ara. Note that Motorola has been working on this for a very long time and was not associated with Phonebloks at all, until recently.
The Premise
Motorola basically wants to do with hardware what Android did with software and make it open source. They want to talk to the consumer and find out what they want and then bring the hardware to them in the way that they want it. Since this is Motorola doing it with the full power of Google behind them, this might actually be more possible than it was with the Phonebloks concept. That was simply an idea on the internet calling for all manufacturers to work together to make a modular device. If Motorola is the one making all of the parts (or at least sets the standard) then this actually has a shot of succeeding.
(Continue Reading @ Android Dissected)