Czerdrill:
You're right that people don't research their purchases nor have any real understanding of the tech involved but in that enviornment word of mouth can have a major impact. Show someone Google Earth or Street View and the first thing out of their mouth is "What kind of phone is that?"
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Word of mouth definitely converts a few people who were on the fence or didn't have any clue whatsoever, yes. I guess my point was to put it into perspective though. The majority (and I'm not talking 49/50 I'm talking 90+/10-%) of the millions upon millions who have smartphones were definitely swayed by the cool advertising and not any technical specs or word of mouth. Word of mouth plays a part yes, I just dont think it's as important as people think it is. You know, when people say that the dev community bought Moto back from the brink.
That's just not true. The dev community is great, yes, but its influence on Motorola sales is slim to none. There are far more people buying smartphones just because, then because they know that it's open source thanks to their dev friend. We didn't bring Moto back from the brink. What bought them back from the brink was developing a great phone with a great OS, and Verizon marketing the crap out of it.
I said this before a long time ago...think of 50 people you know. You'll find it difficult to even name 50 people you know, let alone name 50 people who you've influenced into getting an android phone. The word of mouth converts are negligible. (waiting for someone to come in here and say "I can name 50 people easily" I hope everyone can understand my point, and not nitpick...the majority of people will have difficulty naming 50 people they know, and even more difficulty naming 50 people who they can influence to get an android phone)