We don't want to get your hopes up, but this news is worth sharing for all the cord cutters out there who love HBO. The company is apparently considering some even cheaper subscription options for their service. The have been sending out surveys to folks who stop their HBO Now service after the free trial. As you can see from the image above, this survey asks, "“If these offers were available to you for one-time only, how likely would you be to take advantage of each in the next three months?”
The options on the survey are quite tempting although the last choice is the most tempting of all... a one-year subscription for just $99.99. That possible future option would bring the price of the service down cheaper than Netflix and in line with Amazon Prime's pricing model. Obviously, this pricing model may never come to fruition, as it depends on the response that HBO receives. It's also possible that this pricing option would only become available to folks threatening to leave the service.
Still, if this option gets enough of a response, HBO could see a benefit in making it the primary pricing model. At some break-even point, a mass volume of folks on the $100 per year option would be more profitable than a much smaller volume at $15 per month. What do you guys think?
Source: CutCableToday
