They don't have the depth of wired. Back in the days of analog we called it stereo separation and airiness. Listen to a copy of Joe Jackson Body and Soul on a great pair of Bluetooth and it doesn't sound any better than a pair of Skull Candy wired in the above I mentioned but listen of a great pair of wired and you almost feel like you're in the room they recorded the album in. Same with just about anything recorded at Red Rocks before they closed it down.
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Back when I was in the business we had a saying... No highs, no lows, gotta be Bose..... They were the kings of tiny displays huge sound selling... But it did work... I could NEVER see the justification for the cost for Bose... Especially when I could piece together an Onkyo or Harmon Kardon system that sounded just as good with more options for about 2/3 the cost...
You both get it. Bose is probably the single most highly overrated manufacturer of audio equipment that I can recall in recent times. It's not overrated necessarily because it sounds terrible, but that it sounds okay and yet much sweeter sounding equipment can be afforded for a significantly less cost, and the end result is an audiophile system that shames the Bose systems.
Take the 800, 900, 400 series speakers from Bose as an example. They're a collage of a terrible speaker design with an array of drivers which are both a strange size (4.5"), and a strange shape (3-point mounting), and have a terrible waveform frequency response.
That is then manipulated with an external equalizer device called a Controller, to both take the place of a proper crossover and basically distort the frequency response to as close to a flat frequency response as possible, but then with emphasis on certain ranges in the frequencies that make it sound "better" in the opinion of the engineers.
The eight primary drivers in the speakers are wired together in a quasi series and parallel criss cross arrangement such that it makes all of the individual drivers interdependent on each other. Should one driver fail as a result of this strange wiring harness, instead of the speaker sounding slightly muted from less air being moved, several of the interdependent drivers also fail, the speaker's resistance goes off the charts risking damaging the amplifier and the entire frequency response goes out the window.
These drivers were also not designed to withstand the range of frequencies that they're being squeezed to produce, as well as the amount of power that's being forced through them, so what happens is you get an increased level of distortion that the controller is then faced with dealing with as well. This also leads to premature failure.
Don't get me wrong, Bose does have some interesting and even very worthy advancements in technology under their belt. In fact there is one that I would love to see come to market in a broad-based way, it's their active suspension technology which basically creates active pistons on each of the four individual wheels of a car that are servo controlled by a central processing unit and not only can alleviate a bumpy ride but actually predict and take evasive actions to offset uneven road surfaces. They're even capable of actually jumping over things should the need arise. They also provide tremendous stability during turns so that you don't get that leaning you get with other cars, and it makes handling the vehicle and taking evasive actions that much safer and easier.
This is essentially noise cancellation but in a motion rather than sound environment.
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