The marketing company/department that is working for Motorola is on a roll lately, hitting home runs with their deceptively simple, yet humorous new Moto 360 ad campaign. Each commercial sets the stage and tone for what we expect is an elegant and sophisticated "up-scale" depiction of the smartwatch. To great effect the shoe turns at the end, and we see the real world bump into that imaginary "nouveau riche" fantasy. This latest one is actually quite provocative as the final joke turns out be be.... Very funny!