July 25th is the official date that Amazon begins shipping their Kindle Fire Phone. Ahead of that launch they have shared their first commercial. It's a cute kid's commercial, and although those typically hit many of the right buttons to lure consumers, this one doesn't really reveal any of the gimmicky features of the device. It primarily focuses on the fact that a one-year Amazon Prime account (and all associated content) comes free with the device. Between the cute kids and the mildly tantalizing Amazon Prime offer, it's still not that appealing. It comes with zero Android/Google services, and it is an AT&T exclusive. Amazon had a sure-fire hit with their Kindle Fire tablets, but this smartphone leaves us severely skeptical.