Editor in Chief
- Dec 30, 2010
- Reaction score
- Austin, TX
T-Mobile just took the wraps off their phase 9 version of Uncarrier. The Uncarrier 9 event showcased great things for small business customers and for individual users. First, for individuals who already have a T-Mobile account, Legere promised the company will never raise your rates for as much as two years. He indicated you might get price decreases, if applicable, but you don't have to worry about an increase. It's called the Un-contract.
After that we have the new Carrier Freedom program. T-Mobile will basically pay a new customers' early termination fees and the remaining balance on their phone installment plans in order to entice them to come to Verizon. It sounds similar to what Sprint was touting not too long ago. Here's a quote with the details,
To take advantage of Carrier Freedom, a customer simply ports their number to T-Mobile’s wildly popular Simple Choice plan, trades in their smartphone or tablet and buys one of our hot new smartphones. They’ll get the trade-in value right away, and a prepaid card with the balance of additional outstanding phone payments after the trade-in value when they submit the carrier’s bill to T-Mobile − up to $650 total per line on up to 10 total lines.
The final big reveal of the event has to do with small businesses. It looks like T-Mobile knows it is a tough up-hill climb to go after large companies who are entrenched with their Verizon or AT&T contracts. Instead of courting them, T-Mobile is going after the small and medium sized businesses with something they call "Business Family Discounts." While it sounds like something out of a bad "Godfather" knock off movie, it's actually a brilliant idea. Here's another quote with the details for that program,
First, the basics of T-Mobile’s pricing structure: Small businesses can get 10 lines for $160 per month, or $16 per line. For anything over 10 lines, the price drops to $15 per line, so you can get 100 lines for $1,500 per month or 1,000 lines for $15,000 per month. Each line comes with unlimited talk and text and offers 1GB of data per line. Customers can add more data to the mix either by buying a pool for all their users to use or by allotting more data to individual users who have particularly high data needs. ~ BGR
That's not all T-Mo is offering with this for businesses, they are also offering pooled data tiers for businesses. This gives companies 100GB of data for $4.75/GB, 500GB for $4.50/GB, and 1,000GB for $4.25/GB. If your business exceeds its data pool for the month, each extra GB will cost the same amount. For example, if your company goes over its 100GB data pool by 1GB, the extra data would only cost $4.50.
On top of this, T-Mobile's Business Family Discounts plan will also include a free .com domain and website provided through GoDaddy. This will help businesses optimize their websites for mobile and desktop.
Overall, these new additions from the Magenta Masters do a great job of attacking the other major carriers from multiple angles. It shouldn't be too long before we see it really start to affect their bottom line. For more info, hit up the official press releases below.