Editor in Chief
- Dec 30, 2010
- Reaction score
- Austin, TX
It turns out that T-Mobile's Uncarrier plans for 2014 were even better than 2013. The next phases of their master plan to get competitive with AT&T and Verizon came into full swing during 2014 and gave them impressive results. It seems that customers where swayed by T-Mo's rollover data plans and offers to pay off rivals’ early termination fees.
Here's a quote with the details,
T-Mobile released its fourth-quarter earnings report on Wednesday and it puts an exclamation point on the huge year that the “Un-carrier” had in 2014. In total, T-Mobile added 8.3 million total customers last year, of which 4 million were branded postpaid phone subscribers. In the fourth quarter last year, T-Mobile added 2.1 million net subscribers along with 1 million postpaid phone subscribers.
The branded postpaid numbers are particularly important because postpaid phone subscribers deliver more average revenue per user than prepaid subscribers and also have lower churn rates. So while it wouldn’t be surprising to see T-Mobile add lots of prepaid customers given its aggressive push to market itself as a value carrier, it seems the company is attracting more lucrative subscribers as well.
What does this all mean going forward? Well, it likely means that T-Mobile will soon overtake Sprint for the third-most subscribers in the American wireless industry if it hasn’t already.
What do you think of T-Mobile's chances to really shake things up this year and overtake Sprint?
Source: T-Mobile Q4 2014 earnings Another monster quarter BGR