Samsung's Latest Galaxy S5 Ads Poke the iPhone Directly and Lack Any Subltey

[dgstorm]

[video=youtube;SUxYqO1yyxE]https://www.youtube.com/watch?v=SUxYqO1yyxE[/video]​

It appears that Samsung's marketing team has become lazier. Their newest "Next Big Thing" Galaxy S5 commercial pokes directly at the iPhone in a way that lacks creativity. They do show off some of the great features which outshine the iPhone, but without any of the subtle humor that marked the previous campaign. It's a mediocre ad but it still gets the basic message across.

What do you think?

 

[Sydman]

To be honest, I preferred that to other ads. Just simply stating it does something better than the iPhone, rather than poking fun at them per say.

 

[johnomaz]

I've had a heart rate app on my phone for ages. The S5 only comes with an app already installed.

 

[PereDroid]

I think you're being a bit judgmental. What... this ad isn't "cool" enough?
"Pokes directly at the iPhone" ... It's ONE comment about the camera. I see nothing wrong with this ad.
I love when the dude washes his screen up by running it under the sink, or the guy that drops it in the sink, and just keeps on talking...

I like it.

 

[Valvoline]

Yeah, I like this ad a lot. Simple, to the point, drives home a fact about camera. I never felt that poking fun at a competitors product was a good marketing strategy. Show off your own strong points.
I do like some good old chuckle humor, but rather self deprecating than mockery. Good ad altogether

 

[dezymond]

I'm with Sydman. Those "poke at iPhone" commercials were entertaining, but them trying to keep it up got a bit old to me. I like this commercial far better as it shows what the phone is capable of, it's a more "honest" commercial if that makes any sense.

 

[Narsil]

The problem with subtly poking fun of the iphone is that most Apple users aren't sophisticated, discerning, techies. They only think they are. I think you have to hit them over the head sometimes to get them to see the obvious.