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- Dec 30, 2010
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According to a new report from market strategy firm iGR, not only is Android the top selling smartphone in the U.S. at 47% of the market, but Samsung is the Android of choice amongst those. Apple's iOS was second to Android with 24%. This is not really surprising news for most Android fans, especially since we are the ones driving those numbers, but there were some additional figures that were interesting. Among consumers that purchased Android, 45% of them did some research before buying, and 27% considered Google's reputation as a reason to purchase.
The study bases its findings on 2011 US smartphone sales data, and the profiling of Android users as well. Here's a quote from iGR Research Analyst, Sarah Thoman, who authored the study, "Understanding why consumers select specific brands and certain smartphones is critical to the success of OEMs in the highly competitive U.S. handset market. While a user's current handset brand influences the selection of a new Android smartphone, many other factors also come into play. For example, handset display quality and functionality also highly influenced the smartphone purchase decision."
What do you guys think? What is your favorite brand of Android?
Source: Android.net via PhoneArena