Kantar Research: Android Rules More than Half Smartphone Sales US, Europe & Australia

[dgstorm]

Kantar Worldpanel ComTech, a market analysis division of WPP and data research firm, just released their recent smartphone findings for the United States, Europe and Australia. Compared to this same time last year, their data indicates that Android now dominates more than half of all smartphone sales throughout these regions. Some of the countries in their list show that Android demand has risen by massive amounts. In fact, in several countries the amount of Android devices being sold has risen by more than 20%, and in Spain it rose a whopping 42.8% and now holds a total of 84.1% of their smartphone market!

Even though demand for Android devices has risen sharply in Europe and Australia (by 20.5% for the Aussies), it is interesting to note that demand has declined in the U.S. for Android devices by -6.8%, and iOS rose +8.7%. Still, even though Android sales dropped a bit in the States in the past 12 months, Android still accounts for over 50% of sales in the U.S., and iOS sits at 37.4%. Here's a quote with a some added info,

Kantar Worldpanel’s research shows that Android devices are particularly successful with people who spend $50 and under for devices (typically sold with subsidies from carriers when you buy the device under contract), in the “vast majority” of countries covered in its research. ”Android handsets currently offer an easier platform to enable these consumers to upgrade, as many first time smartphone consumers state ‘price of handset’ and ‘multimedia capabilities’ as their main reason for choosing an Android device,” he writes in the news release.

It looks like Andy Rubin wasn't kidding when he said that Android activations are up to 900,000 per day worldwide.

Source: TechCrunch