Project Ara may be getting shelved

[pc747]

Now that Google has placed itself under a parent company, known as Alphabet, to oversee the entire operation. We are seeing Google.... correction Alphabet, clean up house and scale back on the programs not making the company money.

The next program to find its head on the chopping block is project Ara. Though we are seeing some of the fruits of Ara in the Moto G and LG G5, it looks as if it has not produced enough to justify the costs as Alphabet will be shelving the program.

Thoughts?



Source: http://goo.gl/00pWif

Sent from my Nexus 6P using Tapatalk

 

[Jonny Kansas]

Makes me sad, but I totally get it. While it'd be fun to tinker with, the concept isn't really all that practical to me.

Ara may have been more practical than what we're seeing from Moto and LG, because I see the Ara version as more of a product that's upgradable instead of something that you carry around new parts for just in case you need them. I feel like you'd leave the extra Ara parts at home and swap them more to keep the phone running in top shape with good specs than to have better speakers or a projector.

 

[cr6]

It's ashame really since it was pretty much complete last we heard. I can't help but wonder if the Project Ara devices that were released & beta tested in Puerto Rico had any impact with regards to Google's decision?
We never really heard much about how this device was doing during this time and/or if it was even well received. Makes you wonder if it was a flop, or if there were underlying problems we weren't being made aware of during this test phase. [emoji15]

S5 tap'n

 

[pc747]

Project ARA founder now working for Nexpaq, designing modular phone