Update:
Their reply to my initial email:
"Thanks for writing to us. We are hoping to develop a cross-platform solution that will work with multiple devices. Unfortunately, we don't have any specifics yet on when it will come out, but we are working on it. Stay tuned!
Sincerely,
Bari
Bari Baskin | Marketing Consultant"
My reply:
"If that means an online, HTML5 type tool, consider me less than enthralled (no offense intended to your development team; it's just that I already have web access and it would be cool to see you guys in the Android Market). I would much rather see an Android app."
Their subsequent reply:
"While it’s easy to think of the Android and the iPhone as 100% comparable, alas they are not. Yes, both the iPhone and Android represent mobile OS (operating systems), but the iPhone is also a standardized mobile hardware platform as well (although the iPad has muddied just a tad). The Android is an OS with no standardized hardware platform. As a result, it would be completely different to develop a program for the Android compared to the iPhone, if we were to try and create a “native” Android app like we did with the iPhone. We would need to decide which handset to develop FOR. It would be costly and we could make the wrong call. More likely, our next step will be to develop an order flow that is compatible with many mobile browsers, meaning it would be OS independent for the most part. Please hang in there with us while we tackle this next project.
Thanks for your feedback.
Bari"
Tools. Here's my final reply:
"I am well aware of the hardware paradigm differences between iOS and Android. Other developers have had no problem either porting iOS apps or developing completely new apps for Android. There are resolution settings that ensure universality for Android apps (just as there is for iOS, even though the iphone4 is a higher native resolution than its predecessors). I also understand that you will be making the decision from your own interpretation of your best interests and business practices. However, to say that you cannot develop a native Android app due to differences in Android hardware is completely unfounded. All Android devices run on the same, base OS (as long as you make an app compatible with 1.6 or thereabouts). If you run at a compatible resolution, you will have no issue from the vagaries of hardware (the various processors and screen types, such as LCD vs OLED, have no bearing on how your app would run).
As a huge Android fan, a dedicated app would probably garner quite a few visits from me to Chipotle solely for the novelty/convenience factor of having a dedicated app. I'll still eat at your restaurant, to be sure (barbacoa burritos are awesome!), but an online, mobile friendly web page is really not a big deal and won't motivate me to think Chipotle when I'm out with friends and looking for a place to eat. I know that's not strictly rational, but being in marketing I'm sure you appreciate the value of emotive response from potential customers. In any case, keep up the great work with your restaurant. Love your food!"
Seems that the marketing team has fallen for Steve Jobs' "fragmentation" claim. Surprise surprise that a marketing team would be made up of iSheep.