update:
https://twitter.com/motorolaWe’re currently restoring online services. Some may have site-access, but Cyber Monday deal prices won’t begin until all systems are a go.
Those of you who have been trying to purchase a discounted (off contract) moto x have noticed that the website has been down for 90 mins now and those who have gotten through have either not been able to check out or saw the price still at 549. According to the motorola rep I talked to on the phone they are still updating their website, which has been difficult with many trying to purchase a phone, and once the site is updated the price should reflect the same. Do not check out unless you see the discount as they will not reimburse you the difference (per the rep I talked to). So be patient and let's see how this plays out.