Google’s Alphabet announcement yesterday left a lot of people scratching their heads, at least at first. In the blink of an eye, Google completely restructured the entire company under a parent company called Alphabet, of all names.
While Wall St. is seemingly supportive of the plan — the stock shot straight up immediately following the press release — Microsoft, Google’s friendly rival to the north couldn’t help but have a little bit of fun at the expense of the search giant.
Originally spotted by Search Engine Land, if you go to the website ABC.WTF — a clear play on the ABC.XYZ site Google used to make its Alphabet announcement — you’re immediately whisked away to a Bing search page. Even better, going to ABC.FAIL will also take you straight to Bing’s landing page. Without question, this might very well be the coolest web redirect in history, a nerdy honor if there ever was one.
Continue Reading @: Microsoft Trolls Google s Alphabet announcement BGR