After looking at HTC's shipment numbers for the One M9, it now becomes obvious just how desperate things are for the company. According to the latest statistics from third party analysts, shipments to retailers for the HTC One M9 were 43.75 percent lower than the shipments for the One M8 last year at this time.
The main things hurting the HTC One M9 include the (now confirmed) overheating issues with its Qualcomm Snapdragon 810 processor and the fact that the device didn't offer much that was different than the previous model.
The One M9 barely had any differences in internal specs, performance or aesthetic design, so fans of HTC products couldn't justify the upgrade. On top of these issues, in most of the reviews across the web, the camera in the HTC One M9 was inferior to much of the competition. It even got lower marks than the camera in its predecessor, the One M8.
When you merge all of these issues together, you have a recipe for disaster. The latest rumors suggest HTC will be bringing their "A" game in October with a brand new "hero" device. Fans of the company can only hope that's enough to revive their failing marketshare.
Source: DigiTimes