HTC had a bid announcement this morning. They officially took the wraps off their new "Uh Oh Protection" Service for the HTC One M9. This new protection plan is included at no extra charge when you purchase a new HTC One M9 and applies during the first year of ownership. HTC will replace your One M9 one time for FREE if you crack the screen, drop it in a toilet or want to switch carriers. It gets even better. If you don't use the "Uh Oh Protection" within that first year, HTC will give you $100 credit toward a future HTC One product.
This new built-in protection plan takes things to a whole new level beyond HTC's already impressive HTC Advantage program from the past. The fact that this new "Uh Oh" plan will even replace your phone once if you decide you want to switch from one carrier to another is very impressive.
Here's a video below with some additional detail on the plan from HTC,
There are some stipulations of course. If you need to get your HTC One M9 replaced under this program, you will need to call (866)449-8358 and give them details about your device and situation. They will also require you to have a $299 hold put on your credit card until HTC gets the damaged phone in the mail from you. AT that time, HTC will overnight you a replacement phone. (Alternatively to the $299 hold, you can send them the damaged phone first and wait, if you are able to do that).
For more details, here is HTC's landing page on the subject: HTC Uh-Oh Protection HTC United States
Alternatively, HTC will be holding a Live Event in about 5 minutes from the time of this post (11am CT) to share all the details on this incredible new service. Here's the link: HTC Uh-Oh Teaser HTC United States
For more discussion, please check out our dedicated section here: HTC One M9 Android Forum at DroidForums.net