HTC Might Ditch M10 Branding for Next-Gen 'One' Flagship; Also, April 11th Launch Date Tip


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Dec 30, 2010
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According to unnamed sources, HTC might do some rebranding on the HTC One M10. The rumor suggests that the "One" will stay in the model name, but the M10 part of the branding might get nixed or changed in some way.

That's not the only info that came along with this rumor. Supposedly, the launch date for the next generation HTC flagship will be April 11th. While we have no third party corroboration of these rumors, we wouldn't be surprised if they turned out to be true. What do you think?

Here's our dedicated HTC One M10 section: HTC One M10

Source: Phandroid
Read somewhere last night that HTC is calling this device "Perfume".... WHAA??? Also heard they won't be announcing this device at MWC this year. Not sure if that's the wisest move at this point since HTC needs all the publicity it can get. But then again maybe they'd rather not be overshadowed by Samsung & LG, (who will surely steal the show this year) instead opting to focus on their own release party?

S5 tap'n
You like my Perfume? Nope nope nope.

They probably are trying to save money by not doing MWC.
Remind me of the HTC Bliss (aka Verizon Rhyme).

Maybe they are going to take another shot at making a phone for the women.
Actually the name "Perfume" is nothing new. It is the internal codename for the HTC One M10 and was leaked last year. It's possible it will have the retail name Perfume, but if it does it will likely only have that name in Taiwan.