Google Secures Patent on Ringback Ads

Magnitude

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Apart from the fact that they are not calling you, but you are calling them and get the ad while your call is on hold I think this could be a fruitful new marketing idea for the companies. Now what surprises me is that Google wants to register a patent that is already taken. Am I getting something wrong? Or what is the major difference between this and what Google wants to make?
 
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