Featured: HTC Bets on Simplicity in 2012


The GRD Dev Team
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Jun 5, 2010
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Featured: HTC Bets on Simplicity in 2012

HTC has officially admitted at MWC that Sense became a little too bloated from the original Sense version up to version 3.5, when a lot of users noticed it was a very heavy skin:
“From the original Sense up to Sense 3.5 we added too many things. The original concept was that it had to be simple and it had to be easy to use and we had that philosophy, but over time it got cluttered,” Kodera said.
“There where too many things in there,” Kodera added. “Even on the home screen we had four or five icons before consumers got a chance to add things themselves. For the HTC One range we have taken it down to Sense 2 again.”
The HTC exec also says that they wanted to keep most of the ICS feel, probably because a lot of people like the ICS UI, and only to add their own Sense feel on top of it in a very light way, so it’s easy on the eye, but also easy on the resources:
“What we’ve done right now is a good mixture of keeping Sense and Google’s Ice Cream Sandwich element in a good balance. We haven’t tried to change everything here. We have kept a lot of the ICS element but still added the Sense flavour on top of it,” Kodera explained.
Another great news coming from HTC is that they will be focusing on fewer devices this year, as they try to promote them more, and strengthen their handful of phone brands. This is something they should’ve done a while ago, and I believe it’s why they lost some revenue last year. The bottom line is that HTC in 2012 will be a much leaner company in every sense of the word.

Source: Android Headlines