We've already seen a product of this plan with the DTEK 50, which was basically a rebranded Alcatel Idol 4.
If you were surprised by this news, estimates claim that Blackberry held only .1% of the market in the second quarter, selling just over 400,000 units.
It's a bold move. While Blackberry's software has been known for years as being secure and the top choice for businesses and governments until recent years, for many, that software went hand-in-hand with their hardware.
However, it's safe to say that this move won't count Blackberry in or out of the mobile market either way. Rather, it will shift their focus to what some would say they do best, software development. They've already made the Blackberry Hub available to all Android Marshmallow (and above) devices and are working on products for IoT (Internet of Things) devices.
Whether we'll see an influx of people walking around with Blackberry devices remains to be seen, but it's certain that we'll still see their name in apps and software on other devices, at least in the near future.
Source: BlackBerry says it's done designing and building its own phones
Where do you stand with this announcement?
Do Android users even care about Blackberry anymore? Sales figures point to "not really."
Have you tried Blackberry Hub on your Motos, Samsungs, LGs, or others? Do you have thoughts on it?
Hit the comments below to sound off!
