if you already have BW installed, you can go into settings (of BW), and on the bottom of the settings screen, there is an option to install the LWP. When I clicked on that (non-rooted droid), it took me right to the LWP in the market.
As I said before, when I first installed, it wouldn't sync with the BW program. I went back into settings of BW, went down to the bottom, selected "Save and Apply", and everything worked after that.
edit - I just ran through the process again, and it still had no problem finding the LWP - here's the seach string that BW uses:
"pname:com.levelup.beautifullive"