My wife and I share a plan with a grandfathered unlimited data plan. I got a Maxx a few months ago and now she is eligible for an upgrade. Verizon says effective last month that if you upgrade to a discounted phone you have to get a new plan and lose the unlimited data. Only way to keep the unlimited plan is buy the phone at full retail price. WHAT? That is bull****! Anybody else run into this? Is there a way to get a new phone at the advertised price and keep the unlimited data plan?