So like... if I am at the store and scan a can of green beans and someone else with this app had previously scanned green beans and attached a picture of their cat to it, I'd see the picture of the cat? If so... bizarrely cool (but with some disturbing potential for abuse)
Yup, that's the gist...it could have some useful potential (as you mention right above, product reviews, inventory, etc), but, at the same time it could be open to abuse (say you think Pabst Blue Ribbon beer tastes like...crap, you could add an attachment to the barcode saying as much, plus whatever other "colorful" things you can think of....).
And, of course, once it catches on, teenagers will find all sort of inventive pictures to attach to bar codes....
I think one of the discussions I saw brought up the question of what sort of control do product manufacturers have over their bar codes...is it their property, do they have the right to dictate what can and cannot be "attached"? While I agree there's certainly the room for abuse, I would also be interested in fair and honest reviews of a product (I mean, really, have you *tasted* PBR?)....
EDIT: Out of curiousity, I just tried scanning OpalCat's QR code above...it works like a champ! (Don't worry, I didn't add anything, but thought it was interesting to note

).